FourSquare Blog

Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in. These are your friends on Foursquare, Facebook, and Twitter depending on how you have it set up. Foursquare initially started with game mechanics. Users collect points and virtual badges by checking in and leaving tips with venues. Businesses can use Foursquare to obtain, engage, and retain customers. In 2010, Foursquare grew 3400%. They boasted 381 million total check-ins. So this is Coffee Klatch. Coffee Klatch’s award winning coffees are created as a result of nurturing relationships with local farmers who grow the beans. The Klatch believes that their art begins right where the seeds are planted. They travel the globe to ensure the quality first-hand at each harvest. All of this is accomplished through a Direct Trade model and simple handshake. So what? Coffee Klatch took a risk. They jumped into untested waters and they created a unique story for me. A story which started with an experience that I thought was worth sharing. The result is fascinating and is only a small glimpse of what smartphones have done to our world. So what’s the story? Let me tell you. Coffee Klatch tried something that few other businesses have. It’s a Foursquare promotion. Check in 5 times at Coffee Klatch and get your coffee half off. Cool, I …

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