Few businesses/industries/marketers have tapped into the true marketing horsepower of geolocation. People around the world have checked-in 381 million times from every single country on the planet. With half of web traffic heading to the mobile devices in the next few years, “place” will become an increasingly important part of your web strategy. As a business owner, you NEED to do two things: 1. Set up your company profiles on Fourquare, Gowalla, Facebook Places, Google Places, Google Lattitude and Yelp. 2. Encourage or incentivize customers to check-in & share your brand with their friends. Check-ins are like referrals – you need to ask for them! Need some help making sense of your geolocation marketing? Visit www.curvedetroit.com More wild stats from Foursquare: blog.foursquare.com More on Foursquare Etiquette: vimeo.com Invite Charlie to talk with your leadership team: charliecurve.com
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Posts Tagged ‘Business Owner’