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Groupon and Foursquare on Local and Location Marketing

09 Jan
scribemedia asked:


Lee Brown – SVP, National Sales, Groupon Naveen Selvadurai – Co-Founder, foursquare Shopper marketing is heating up. “Local” marketing is heating up. At the digital crossroads of Retail and Local marketing are two scorching hot companies — Groupon and foursquare. We ask these companies how they plan to help retailers grow volume and margin, how they obtain insights using their data and what the implications of “local” mean in a Mass Marketing driven economy. Learn more @ www.thearf.org

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