futureofengagement asked:
Social media marketing and social networking tips we can learn from Foursquare. Foursquare chose this social media marketing holiday to be on this day because 4 times 4, or 4² (four squared) is 16, so it makes sense to them to have a fan appreciation day on the 16th day of the 4th month. Each year, companies come out with extra promotions on 4sqDay and, although it is a way for Foursquare to appreciate existing customers, it is also a way to draw in new customers who hear about the deals through word of mouth marketing. In this Future of Engagement episode, host Murray Newlands analyzes Foursquare’s user appreciation holiday and gives you social networking tips on how you can bring your social media marketing campaign to the offline world. Monitor social media yourself! Sign up for alerti.com with the code alertivideo
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