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Archive for the ‘Computers And Technology’ Category

Location Domination With Foursquare

16 Jan
Patric Welch asked:




Have you dreamed of ruling the world…or maybe your city…or how about just the local pub? Now you can. Foursquare is a new (sort of) location-based social networking application that lets you record and share your whereabouts as well as tips related to visiting stores, bars, restaurants and other locales. Browse tips that others have shared to discover great new places, products and people.

Getting Started with Foursquare
Foursquare is “sort of” new because it wet its feet in New York City then it was launched to other major metropolitan areas throughout the world (including Indianapolis-home of Noobie). Even more recently, Foursquare became available to all regardless of their physical location.

It’s most convenient to “check in” with your current location information using a smartphone, unless, of course, you plan to connect your laptop or desktop computer to the Internet every time you shop at WalMart. Slick apps on the iPhone and Android are fun to use or you can use a mobile version of the Foursquare website on any phone with a web browser. U.S.-based users also can text in their location using SMS shortcode. Beyond that, all you need is a Foursquare account. Create a username and password on the Foursquare website then Foursquare will help you start finding friends using your Facebook, Twitter and/or Gmail accounts.

Is There Already an App for That?
If location-based social networking sounds somewhat familiar, you may have heard of Brightkite. For many cities it has been around longer than Foursquare. Brightkite continues to grow and expand, however it doesn’t boast quite as many features as Foursquare.

Foursquare is Also a Game
The primary difference between Brightkite and Foursquare is that, like its name-sake playground pass time, Foursquare is a game. You can earn points by checking in at locations, adding new locations, visiting multiple locations in one day or visiting the same location more than one day in a row. Are the points good for anything? No, but if you have a competitive streak you may find yourself trying to top your city’s points-based leader board.

In addition to earning bragging rights for your point total, you can earn badges for being a Super User, Gym Rat, Bender, Explorer and more. The more badges you earn, the more you’ll unlock. The pi?ce de r?sistance is earning the title of Mayor: check in at a location more than anyone else then watch out as others try to snag your crown. Some locales grant Mayors discounts and other privileges, but it’s mostly about street cred.

Foursquare in Action
So how will Foursquare affect your everyday life? Imagine you check in at your favorite coffee shop and notice that another Foursquare user also has checked in there. If it is someone you know, you can look around for him and strike up a real, live conversation. If it is someone you don’t already know, then use his profile picture to see if you can spot him in the crowd-before he spots you.

When users check in at locations they also can provide recommendations or “tips,” like: @The Ram Restaurant and Bar – “Try the new peanut butter burger. Wasn’t sure if I’d like it, but it’s actually pretty good!”

@Paradise Bakery & Cafe – “Get up before 11 am and order the oatmeal. You won’t regret it. Be sure to get the shot glass of milk on the side.”

When you check in to a location, you can use these tips as real-time advice. Stuck at home? Browse the location tips you’ve saved to your Foursquare “to-do list” to get ideas about where to go and what to do. To keep Foursquare all fun and games, use a little precaution when checking in with your location information. While it may be easy to become mayor of your own household, it’s probably not a good idea to publicize your home address. And, publicly posting your whereabouts during a Bangkok business trip may become bittersweet if someone sees that information as an opportunity to break into your house.

If you want a little privacy, but you still want to log that you’ve been somewhere, collect your points and try to earn badges, you can select the “don’t tell my friends” option to check in “off the grid.” In general, Foursquare is a fun way to share and exchange information with new and old friends. Take a little time to get to know the interface, exercise some caution and start your rise in the Foursquare ranks!

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DreamWalk, Foursquare, Gowalla – What is All the Hype About?

15 Oct
Sanjana Antony asked:




Location based mobile marketing is greatly useful for businesses that require users to get to the store and buy products and services.For years, free giveaway marketing has brought success to many businesses and mobile coupons allow you to take advantage of the latest technology and use the age-old winning trick.

Any store or business can gain brand awareness and product awareness through location-based marketing. To make marketing successful, consumers must be provided with something of good value. The campaign should motivate users to take steps right now to exploit time sensitive offers. Location-based marketing apps let you do this by simply inserting advertisements about your business in already existing and successful apps.

FourSquare

With the FourSquare app in a smart mobile phone, the user can search for his favorite restaurant, bar, mall or any other store that is of interest to him. Based on the advertisements posted by businesses in the locality, the application will provide a list of places worth visiting near the location of the user. Users can collect rewards on their way and these rewards will be sponsored by the advertising businesses. This application is quite useful when users are looking forward to a place to visit.

Gowalla

Gowalla is an app that lets users find places locally and enjoy rewards. By sharing it with friends through social networks, more rewards can be collected. This app lets users search for any place like a bar, restaurant, theater, or even road side shops to get what you want. On their way to the shops, users can collect rewards that can be redeemed later.

DreamWalk

DreamWalk is a brand new application on the iTunes app store that will entertain those who are always on the lookout for free giveaways. Without a doubt, these freebies can easily get the attention of the wanderers. The app is more engaging since users can search for their favorite freebie and find out if it is available. Mobile phone users will login to this app from time to time to know if there is a prize or stamp that can be collected from nearby shops. The mobile treasure hunt format is a new, first of its kind feature that makes DreamWalking truly delightful. Users are provided with a number of clues to hunt for real treasures. Businesses can easily get loyal customers by advertising their hunts, free stuff, and other free goodies that can be distributed to customers.

Local businesses are facing huge competition and by entertaining people who have time to wander in the city, it is possible for business owners to increase their sales volume, build leads list or up-sell customers. Among the above mentioned apps, DreamWalk sounds to be a boon for advertisers as smart phone users can be totally engaged in hunting of free goodies.

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Business & Technology – Is Rural Business Ready For Location Based Applications?

20 Jul
Charles Taggart asked:




I have been reading and hearing a lot about location based applications, namely Foursquare and Gowalla. I was even asked recently on Twitter which I felt was going to be the winner for their user base. Foursquare seems to aim most to locations within a City, where Gowalla aims at a larger market, the world with its “Passport” concept for its users. But then I asked myself – Are Rural Businesses ready for Location Based Applications?

Living in a small town and having been involved with helping small businesses in a town without a stoplight get online has had it’s challenges over the years, but also has shown some major benefits. I have created websites that have helped small business in this town without a stop light increase sales up to 800%, with adding a well designed website for their business. I also looked at the members of the local Chamber of Commerce’s in my county and in other areas and noticed that only 10-15% of the local businesses have a website. This is common with Rural American Businesses, they are slipping being the technology curve- they might not be ready for Location Based Applications with the benefits in sales and attracting clients from other areas as many don’t even have a website.

So many small towns and counties truly have very little web presents online in sharing their services or events for the rest of the world to know about. Yes there has been a change in the Digital Divide of more higher bandwidth going out to rural America and the price of computers have come down a lot, but the software prices and just how to use these technical devices for helping business is falling faster and faster behind the technical curve.

I have been a small town Tech person for some time now, over fifteen years, and understand small town views- “If it ain’t broke don’t fix it” mentality of small town business and views tends to let them think their local newspaper or tabloid advertisement is the only best way to get people to come through their doors. Problem with this form of advertising is often the subscription or printing numbers of these newspapers or tabloids, they don’t include how many of them are used to house train puppies or line the bottom of a birdcage and have never been read. But a website can, it can advertise their business to a world economy. Often small town businesses don’t seem to understand this and overlook the use of a website to help attract more clients.

So the possibility that the places you might travel to out in the countryside for your vacations or on your travels have new locations via Foursquare and Gowalla might be slim. For users or subscribers of these applications, this is a haven for being the “Location Founder” and please try to write a nice recommendation for these rural business locations. But for the businesses in Small Town America, this could be a future problem, as they often will not have a website or even a blog and are allowing possible clients to just drive by on local routes and highways of America without a clue of the possible services or goods these small town businesses could offer.

They are saying that Location Based Applications are the new POP (point of purchase) display for businesses that use it. That 6% of viewers will stop in to buy something they see their friends use or that the applications show they are close to. This is far larger then the old marketing advertising of about.02% of direct mail advertising or newspapers advertising says they generate.

Added that these services also allow a user to share their location through online social networks such as Facebook and Twitter, it is some of the best “Advertising my mouth” marketing one could ask for- telling all of your friends with one line you like this service or venue. But how much tech is really being used in Rural America?

I have a nice Facebook list and know it is highly used in my town. Past alumni of the high school search is great for finding past class mates and friends in town and a lot are using this. But I also use Twitter, when I do a search using Twitterlocal for local users, I get ZERO- I am the Twitter Elite of my town with there being no competition. So my Twittering of local places or events is only good for helping bring some of my friends or followers to my town events. This is common with small town America, it is quickly falling behind the technical curve, in local business venues not having a website or being online to represent their towns events.

I do believe these location based applications, services or games will be a major up and coming advertising venue for businesses of all kinds, but for now, it seems there is a lot of people and places that need to log-in or highlight places. For example; 34,000 places just in New York City to eat and neither Foursquare or Gowalla have that many locations there, even with Foursquare being located in NYC. When writing this, I looked up Chincoteague Island who receives 35-75,000 people during the Pony round up, but only showed one marked Gowalla location post in Chincoteague and that was in the cemetery. I do believe highly in these great innovations, and they are great plus within cities, but I have to truly wonder if rural businesses and towns ready for it.

I do believe this is a major untapped area for both of these location based applications, and defiantly an great possibility for Website Designers to also gain large clients numbers that might want to take advantage of such added benefit of location based advertising through the use of Foursquare and Gowalla. For now, it will be a challenge to help rural Business get online, and also add these services their area businesses, tourist attractions and events. But without a website, adding location based applications might be a challenge.

With the up and coming mobile devices becoming the norm with today’s users, with more and more people are using Smart Phones or iPhones to get information and using Location Based Applications such as Foursquare.com and Gowalla.com. But is Rural America ready for such great innovations? My answer is NO; they’re still falling behind the Technical curve faster and faster.

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